A niche market is a small, specific, passionate, and targetable portion of a broader market. In it’s simplest form, a niche market is a group of people who share a common interest or passion. It is common for people to confuse their niche market with their product range. For example, my followers often tell me that they plan to target the exercise equipment or golf accessories niche. Both exercise equipment and golf accessories are examples of product ranges. Fitness enthusiastsand golf fanatics are examples of correlating niche markets.

A niche market is made up of people, not products. At this stage, you simply need to identify a group of passionate individuals to whom you can present your offers. Once you know the group that you are targeting, you’ll be better equipped to design products that meet their needs. Bellow is a list of 120 examples of niche markets that you could target.

Team Sports

  1. American Football
  2. Baseball
  3. Basketball
  4. Bossaball
  5. Cricket
  6. Curling
  7. Dodgeball
  8. Field Hockey
  9. Hurling
  10. Ice Hockey
  11. Lacrosse
  12. Netball
  13. Paintball
  14. Rowing
  15. Rugby
  16. Soccer
  17. Team Handball
  18. Ultimate Frisbee
  19. Volleyball
  20. Water Polo

Two-Person Sports

  1. Air Hockey
  2. Arm wrestling
  3. Badminton
  4. Billiards
  5. Bowling
  6. Boxing
  7. Chessboxing
  8. Combat robot
  9. Darts
  10. Fencing
  11. Golf
  12. Judo
  13. Karate
  14. Ping Pong
  15. Racquetball
  16. Squash
  17. Table Tennis
  18. Tennis
  19. Tetherball
  20. Wrestling

Single Person Sports

  1. Archery
  2. Athletics
  3. Bodybuilding
  4. Cycling
  5. Figure skating
  6. Fishing
  7. Horseracing
  8. Ice Skating
  9. Juggling
  10. Kayaking
  11. Kiteboarding
  12. Powerlifting
  13. Rock Climbing
  14. Sailing
  15. Skiing
  16. Snorkeling
  17. Snowboarding
  18. Surfing
  19. Swimming
  20. Triathlon

Creative Hobbies

  1. Baking
  2. Bonsai
  3. Calligraphy
  4. Cooking
  5. Crochet
  6. Embroidery
  7. Flower arranging
  8. Gardening
  9. Knitting
  10. Magic
  11. Origami
  12. Painting
  13. Photography
  14. Quilting
  15. Scrap-booking
  16. Sculpting
  17. Sewing
  18. Weaving
  19. Woodcarving
  20. Writing

Dance

  1. Ballet
  2. Ballroom
  3. Breakdancing
  4. Burlesque
  5. Poi
  6. Contemporary
  7. Folk
  8. Gumboot
  9. Gymnastic
  10. Hip-hop
  11. Irish
  12. Jazz
  13. Krump
  14. Latin
  15. Line
  16. Modern
  17. Pole
  18. Swing
  19. Tap
  20. Traditional

Music

  1. Accordion
  2. Bagpipes
  3. Banjo
  4. Cello
  5. Clarinet
  6. Composing
  7. Concertina
  8. DJing
  9. Drums
  10. Flute
  11. Guitar
  12. Harmonica
  13. Harp
  14. Piano
  15. Saxophone
  16. Singing
  17. Trumpet
  18. Tuba
  19. Ukulele
  20. Violin

Up Next…

Next in this series, I’ll take you through the first step of creating a high-selling product: identify your customer’s deepest fears and desires.
To access this training, and a whole lot more, be sure to subscribe to my Get Started series.

About The Author

My name is Dejan and I love adventure. I love it so much, in fact, that I spend the most of every year traveling the world and crossing items off of my bucket list. The rest of my time is spent teaching others to do the same. Click here to find out how.

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